Increase Your Website Visibility with SEO
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously.
In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important.
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Check out these five ways to increase your site visibility
Anyone who’s even slightly familiar with SEO or web design should already know the importance of making your website mobile-friendly.
In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind.
Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago.
The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on.
The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.
More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.
Without a mobile-friendly website design, you could be accidentally alienating half of your users. That is massive.
A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet.
It can be Increase Your Website Visibility with SEO and ranks high in google search engine.
2. Easy-to-Read Design
If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on.
Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it.
Poor web design can make it impossible for users to read what they came to your website to do.
Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site.
And if no one can get the information they want, what’s the point?
At some point, you’ve probably been on a website that had text that was impossible to read because of the page design
3. Website Speed
Do you know what’s slowing your website down?
Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites.
If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly. Never forget that page speed is a known ranking signal, so you need to devote your time to speeding up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on.
Speaking of crawling your website, web design can help with this in more than one way. A sitemap is a crucial element to have in place if you want search engines to be smarter about how they crawl your website.
Your sitemap provides search engines with a guide of all the pages and content on your website. This gives you the chance to tell search engines what pages are most important to your site.
This is an especially important part to get right for larger websites, as well as newer ones that might not have any external links just yet.
5. Gaining Users’ Trust
Unlike some other SEO factors, you really cannot measure how much people trust you or your website. However, gaining trust is still a huge part of getting your website to rank higher.
There’s no doubt that most people are quick to form opinions, and once they have them, it can be difficult to change their minds.
Over the years, we have gotten used to seeing perfected websites that provide phenomenal user experiences. This is what we naturally expect to see when we open a website.
We want something that’s clean, easy to navigate, and that can quickly give us the information we want. We tend to think these kinds of websites just seem more trustworthy.
If a website looks old and outdated or is too difficult to use, most people will be left with a bad impression, and they could leave and not come back.
You could have a product or service that might be exactly what they are looking for, but your website doesn’t convey this.
A bad website will make it look like your business or organization simply doesn’t put in much effort.
SEO is best done in partnership with web design, and improving your web design doesn’t have to be difficult.
We also do SEO for our clients at affordable price – to Increase Your Website Visibility with SEO